Prior to digital media and the age of the Internet, printed advertisements often lacked a spark. Signs typically featured very simple graphics that were simply not eye-catching to consumers. However, this has drastically changed in modern times; banners now feature incredibly high-quality graphics thanks to digital printing. If you own or operate a business and you are considering the use of vinyl signs, consider the benefits discussed throughout this post.
The colours used in your business logo, photographs, and advertisement can truly make or break your marketing success. Before digital printing became popular, businesses were hesitant to use vinyl signs because of the risk associated with colour quality. The colour quality they pictured in their minds or on paper was not what was produced on the signs. However, digital printing allows vinyl signs to features highly accurate colours in thousands – perhaps millions – of different high-quality shades.
If you prefer traditional advertisement, you likely know of the various materials that are available for signs and banners. Some examples include vinyl, paper, and cloth. Vinyl is by far the best choice because of the durability it possesses. Paper and cloth are not tear resistant nor waterproof, but vinyl does have these excellent qualities. Whether a vinyl banner is exposed to sun, heat, cold, or rain, it will endure the elements and continue to advertise your business.
To expand on this benefit, Vinyl banners and signs are frequently reusable. Since they do not fade or tear like paper and cloth signs, you can use them for multiple occasions and promotions. Additionally, many vinyl signs feature UV-resistant ink thanks to digital technology and printing. The repeated exposure to the sun will not reduce the quality of the graphics, lettering, or photo on your banner, sign or vehicle. This clearly makes vinyl an optimal choice over cloth, paper, and other types of printed media materials.
Overall, there are multiple benefits to using vinyl signs for your business needs. The benefits above are just a few of the many reasons why this method is a high-quality and affordable marketing solution.
To get the best results from using vinyl signs, you should make sure you use a quality vinyl. At SFF we offer you only the best, in form of LG Hausys vinyl. They are perfect for signs, window signage and vehicle branding. We also have our own in-house design and print studio where we can design, print and cut your vinyl for you. A one stop shop. Explore our website to learn more about our LG Hausys vinyl and its various uses.